Shop Strategies.
Our strategies are developed to give designers and home and commercial experts a clear, well-rounded marketing direction.
Each plan looks at your portfolio, messaging, visibility, and marketing channels to understand how your work is being discovered and where stronger positioning can help. The result is a focused roadmap with practical next steps to help your brand attract better projects and stay consistently visible.
Tiered Strategy Services.
Each service is tiered to get more comprehensive as you go. Click on each service to learn more. Add-ons are also available.
If your work is strong but your content isn’t consistently showing it, this strategy helps close that gap. We review your website, portfolio, and social presence to understand how your work is currently being presented—and where stronger storytelling and visibility could make a difference. From there, we refine your ideal client, look at how similar firms are showing up online, and develop a focused 60-day content and marketing plan. You’ll leave with a clear content plan, keyword and hashtag guidance, and a practical roadmap for sharing projects, insights, and updates in ways that attract the right audience to help grow brand visibility.
Best fit for: an all-encompassing light content strategy that can give your brand a lift.
WHAT’S INCLUDED:
Full audit (website, portfolio, SEO, social)
Ideal client + persona refinement
Competitor scan (3 peers) - notes on your competitors
Keyword + hashtag starter list (up to 50 keywords + 5 long tail niche terms)
60-day content + marketing roadmap (visibility plan, project promotion, content calendar)
1× 60-min planning session• Strategic Playbook PDF
Timeline: ~2 weeks
A 60-day content strategy designed for a smart launch and sustainable growth as you expand.
$1,800
If you’re ready to take your marketing more seriously but want clear direction before committing to ongoing work, this premium strategy gives you the structure to move forward with confidence. We take a deep look at your website, portfolio, SEO, and social presence to understand how your brand is currently showing up—and where stronger positioning and content can improve visibility. From there, we refine your ideal client, analyze competitors, and develop a 90-day marketing plan designed to help you promote projects, share your expertise, and stay visible to the right audience. You’ll walk away with a detailed strategic playbook, sample social posts, and a practical roadmap for the next three months.
Best fit if: You want clarity and a plan without effort. This package, like tier 1 “Portfolio Boost,” offers in-depth analysis and direction for the next three months.
WHAT’S INCLUDED:
Full audit analysis of your online footprint + recommendations (website, portfolio, SEO, social)
1-hour intake interview
Ideal client + persona refinement, with competitor analysis (3 peers)
Keyword + hashtag starter list (up to 100 keywords + 5 long tail niche terms)
90-day roadmap (visibility plan, project promotion, content calendar)
1× 60-min session
Up to 6 social media sample/post templates + captions
Strategic Playbook PDF
Timeline: 2-4 weeks
A 90-day website content, portfolio, SEO, and social media strategy + content plan.
$2,700
If you’re ready to treat your marketing as a real growth system, this strategy aligns all your channels. We look at your brand across your website, SEO, social platforms, and content to understand how people are currently discovering—and evaluating—your work. From there, we build a comprehensive plan that connects SEO, content, messaging, and social into one coordinated visibility strategy. The result is a 90-day marketing roadmap with defined content pillars, a full keyword and hashtag library, editorial direction, and sample posts so you can execute with confidence. Instead of guessing what to post or where to focus, you’ll have a clear, multi-channel strategy designed to raise credibility, support your portfolio, and grow with your business.
Best fit if: You want a repeatable content and visibility system that supports your portfolio, raises credibility, and grows with your business.
WHAT’S INCLUDED:
This plan combines SEO with a unified marketing plan. SEO strategy + content strategy + brand messaging overview + social strategy + a bonus strategy of your choosing (below)
Audit of all posts/pages (Instagram, Pinterest, blog) for messaging, engagement, copy, and other benchmarks.
Define 3–5 content pillars (design style, client stories, tips, etc.)
Keyword + hashtag library (per pillar, unlimited)
Light technical SEO (optimize 5 posts/ or web pages) 90-day editorial calendar/roadmap (36 IG post ideas + 10 blog topics)
PR OR Paid Ad Strategy for targeting niche areas of interest (optional)
12 sample social media captions/post templates
2× 60-min 1-1 sessions
Strategic Playbook PDF
Timeline: 4-6 weeks
A robust 90-day marketing strategy and key content, designed to enhance your brand presence.
$3,500
Your work deserves to be found by the right clients. This strategy builds the foundation that helps that happen. We look closely at how people are searching in your area, where competitors are gaining visibility, and where your website has room to improve. From there, we map the keywords, pages, and content opportunities that will help you show up more often—and more credibly—when potential clients are researching services like yours. By the end, you’ll have a clear SEO roadmap, specific page improvements, and a plan for future content that supports steady organic growth.
Best fit if: Search visibility and local discovery are becoming real priorities, and you want a more technical foundation in place to drive organic traffic.
WHAT’S INCLUDED:
Full SEO Strategy (Tier 3) -
1-hour intake interview
SEO audit + geographical search analysis
Keyword mapping: Unlimited baseline keywords, 15 geographic terms + 30 niche, long-tail terms
Competitor benchmark analysis (3 peers) + SWOT analysis
On-page SEO plan for up to 10 pages
Google Business Profile optimization
90-day SEO roadmap, with tactical instructions
1 SEO blog starter post (800-1,000 words)
10 blog briefs for the future
Keyword tracking dashboard setup
Final run-through (1-2 hours)
Timeline: 4-6 weeks
A SEO strategy focused on leveraging AI for local discovery and driving rapid technical growth.
$4,750
*Looking for something else? Bespoke strategies, including brand, available through consultation here.
Strategies Details.
Explore our marketing strategy tiers for interior designers, architects, and real estate in greater detail before making your pick.
-
If your work is strong but your content isn’t consistently showing it, this strategy helps close that gap. We review your website, portfolio, and social presence to understand how your work is currently being presented—and where stronger storytelling and visibility could make a difference. From there, we refine your ideal client, look at how similar firms are showing up online, and develop a focused 60-day content and marketing plan. You’ll leave with a clear content plan, keyword and hashtag guidance, and a practical roadmap for sharing projects, insights, and updates in ways that attract the right audience to help grow brand visibility.
Best fit for: an all-encompassing light content strategy that can give your brand a lift.
WHAT’S INCLUDED:Full audit (website, portfolio, SEO, social)
Ideal client + persona refinement
Competitor scan (3 peers) - notes on your competitors
Keyword + hashtag starter list (up to 50 keywords + 5 long tail niche terms)
60-day content + marketing roadmap (visibility plan, project promotion, content calendar)
1× 60-min planning session• Strategic Playbook PDF
Timeline: ~2 weeks
$1,800
Learn More
-
If you’re ready to take your marketing more seriously but want clear direction before committing to ongoing work, this premium strategy gives you the structure to move forward with confidence. We take a deep look at your website, portfolio, SEO, and social presence to understand how your brand is currently showing up—and where stronger positioning and content can improve visibility. From there, we refine your ideal client, analyze competitors, and develop a 90-day marketing plan designed to help you promote projects, share your expertise, and stay visible to the right audience. You’ll walk away with a detailed strategic playbook, sample social posts, and a practical roadmap for the next three months.
Best fit if: You want clarity and a plan without effort. This package, like tier 1 “Portfolio Boost,” offers in-depth analysis and direction for the next three months.
WHAT’S INCLUDED:Full audit analysis of your online footprint + recommendations (website, portfolio, SEO, social)
1-hour intake interview
Ideal client + persona refinement, with competitor analysis (3 peers)
Keyword + hashtag starter list (up to 100 keywords + 5 long tail niche terms)
90-day roadmap (visibility plan, project promotion, content calendar)
1× 60-min session
Up to 6 social media sample/post templates + captions
Strategic Playbook PDF
Timeline: 2-4 weeks
$2,700
-
Your work deserves to be found by the right clients. This strategy builds the foundation that helps that happen. We look closely at how people are searching in your area, where competitors are gaining visibility, and where your website has room to improve. From there, we map the keywords, pages, and content opportunities that will help you show up more often—and more credibly—when potential clients are researching services like yours. By the end, you’ll have a clear SEO roadmap, specific page improvements, and a plan for future content that supports steady organic growth.
Best fit if: Search visibility and local discovery are becoming real priorities, and you want a more technical foundation in place to drive organic traffic.
WHAT’S INCLUDED:Full SEO Strategy (Tier 3) -
1-hour intake interview
SEO audit + geographical search analysis
Keyword mapping: Unlimited baseline keywords, 15 geographic terms + 30 niche, long-tail terms
Competitor benchmark analysis (3 peers) + SWOT analysis
On-page SEO plan for up to 10 pages
Google Business Profile optimization
90-day SEO roadmap, with tactical instructions
1 SEO blog starter post (800-1,000 words)
10 blog briefs for the future
Keyword tracking dashboard setup
Final run-through (1-2 hours)
Timeline: 4-6 weeks
$3,500
Learn More
-
If you’re ready to treat your marketing as a real growth system, this strategy aligns every channel. We look at your brand across your website, SEO, social platforms, and content to understand how people are currently discovering—and evaluating—your work. From there, we build a comprehensive plan that connects SEO, content, messaging, and social into one coordinated visibility strategy. The result is a 90-day marketing roadmap with defined content pillars, a full keyword and hashtag library, editorial direction, and sample posts so you can execute with confidence. Instead of guessing what to post or where to focus, you’ll have a clear, multi-channel strategy designed to raise credibility, support your portfolio, and grow with your business.
Best fit if: You want a repeatable content and visibility system that supports your portfolio, raises credibility, and grows with your business.
WHAT’S INCLUDED:This plan combines SEO with a unified marketing plan. SEO strategy + content strategy + brand messaging overview + social strategy + a bonus strategy of your choosing (below)
Audit of all posts/pages (Instagram, Pinterest, blog) for messaging, engagement, copy, and other benchmarks.
Define 3–5 content pillars (design style, client stories, tips, etc.)
Keyword + hashtag library (per pillar, unlimited)
Light technical SEO (optimize 5 posts/ or web pages) 90-day editorial calendar/roadmap (36 IG post ideas + 10 blog topics)
PR OR Paid Ad Strategy for targeting niche areas of interest (optional)
12 sample social media captions/post templates
2× 60-min 1-1 sessions
Strategic Playbook PDF
Timeline: 4-6 weeks
$4,750
Learn More
Frequently Asked Questions
-
Without strategy, marketing becomes guesswork. My experience with clients across tech and creative industries has shown me that the most successful brands start with a clear plan—aligned to their business goals, competitive positioning, and audience insights—before creating content or launching campaigns. This “strategy first” approach ensures your marketing budget works harder, your messaging stays consistent, and every piece of content supports long-term growth.
-
Every web design project at SET Collective includes more than just beautiful visuals. We start with a strategy, develop SEO-optimized website content, and design a user experience that supports your business goals—whether that’s generating leads, showcasing a portfolio, or building thought leadership. You’ll walk away with a site that’s not only visually aligned with your brand but also built to rank on search engines and convert visitors into clients.
-
Yes. Many clients start with a web design or brand strategy project and continue with ongoing marketing services—such as content strategy, SEO, copywriting, long-form content, social media, and thought leadership development. This ensures your marketing stays consistent and adapts as your business grows, without the cost of hiring a full-time marketing team. We’re your fractional marketing team.
-
SET Collective works with interior designers and architects who want their websites and portfolios to actually pull their weight. We focus on clear messaging, portfolio storytelling, brilliant web design, and SEO.
-
Look for a firm that works with women founders by choice, not as a niche add-on. SET Collective partners with women-led design and creative businesses and builds marketing that respects their voice, boundaries, and long-term goals.
-
SET Collective offers fractional marketing support for small creative studios that need direction, not more tasks. You get senior-level guidance on positioning, content, and website decisions—without hiring in-house or managing a team.
-
You want someone who understands how trust and presentation close deals in design—not just someone who sells posts or templates. A good partner helps you clarify your positioning and make your site, portfolio, and content work together.
-
A good consultancy replaces guesswork with clarity. Instead of chasing trends or doing everything yourself, your marketing starts supporting better clients, stronger pricing, and fewer distractions.
Schedule Your 1:1
60-Minute Intro
FIND A TIME BELOW
