MARKETING & WEB DESIGN FOR INTERIOR DESIGNERS, ARCHITECTS + REAL ESTATE FIRMS

Home & design experts trust us to build a brand presence as beautiful as their work.

Interior of a modern living space with a beige color scheme, featuring a large vase with dried flowers, empty photo frames, a small round wooden side table, and a woven chair with a hat on it. There are wooden shelves with decorative items, and a window on the left side letting in natural light.

INTERIOR DESIGN MARKETING AGENCY BACKED BY 30+ YEARS OF COLLECTIVE EXPERIENCE

SET Collective is the strategy-first brand, web, and marketing partner for the home design industry. We align how you're presented with the caliber of what you build, so the right clients recognize you at first look.

Take the 3-minute assessment
See services + pricing
A beige upholstered armchair with a fluffy white pillow on the right armrest, a black smartphone resting on the seat cushion, and a beige curtain in the background.
A round wooden table with three sheets of white paper and a silver pen on it, near a window with white curtains, casting shadows on the curtains.

WE SEE THIS CONSISTENT PATTERN

Referrals built your firm. But they will never grow it. Trust an interior design marketing agency that understands your business.

We did the research: 71% of architecture billings come from repeat clients. Nearly half of real estate revenue comes from referrals.

It works beautifully, right up until the market slows and the pipeline quietly thins. Or you get so wrapped up in one long project that you miss the chance to build a consistent, high-quality pipeline.

Meanwhile, the firms winning the next tier of work are the ones whose presence already looks like it belongs there. If your inquiries don't match the quality of your portfolio, that isn't a sales problem. It's an alignment problem, and it has a fix.

Top view of a person typing on a MacBook laptop, with a glass of water, a woven bag, a hat, and wireless earbuds on a black surface.

OUR PROCESS

Assess. Align. Attract.

.01

Assess. Start for free with the 3-minute alignment assessment, or take a deeper look with the $750 Blueprint Audit. Either way, you'll know exactly where your brand, website, and marketing are out of step before you spend a dollar fixing it.

.02

Align. Strategy first, then the build. We define your positioning and messaging, shape your brand around them, and design a website that presents your work the way you want it to.

.03

Attract. Once you have the foundation in place, your marketing finally does the work. You gain the visibility that brings the right clients, not just more of them.

TAKE THE ASSESSMENT

"Working with Stephanie [ of SET Collective] was transformative. She brought clarity to my strategy, elevated my aesthetic, and helped my following grow from a few hundred to over 1,100 within weeks. More than that, she’s a genuine collaborator — smart, supportive, and truly invested in your success."

— Lana Wear, HomeWear Designs

  • Angi
  • HomeAdvisor
  • insurify
  • Entreprenista Member
  • HomeWear Designs
  • Veyah Studio logo
Living room with beige sofa, three pillows, a side table with a lamp, a framed art piece on the wall, beige curtains, and a marble coffee table with a vase, a gift box, and a decorative object.
Smartphone displaying a website on a textured surface with a concrete floor in the background.

Our Services

A cozy bedroom setup with white bedding, a laptop on the bed, a marble tray with a cup of coffee and jewelry on a wooden nightstand, and a small plant in the background.
Strategy
Brand
WEB DESIGN

AUDIT + STRATEGY

We Put Strategy First.

See where your brand stands now with the Blueprint Audit
$750

Get the full picture of your current brand, website, content, and search visibility (SEO), with a prioritized fix list and a walkthrough call. Credited in full toward any web design build you book within 90 days. Either way, you will have the 4-1-1 on your next steps to move forward with your business confidently. Book the Blueprint Audit

Or, choose a winning strategy to get set from the get-go.
Starting at $1,800

When you want the full game plan for your firm, you first need a strategy and roadmap to get you there. The audit is the entry point, not the ceiling. However, a full strategy engagement goes well beyond the foundational strategy included in every design build: marketing, PR, SEO, and content strategies, each built out in depth. We scope yours from your audit or assessment results, so you only ever see the one that fits your firm.

*We also offer bespoke strategies, including brand, available through consultation here.

Explore Strategies

BRAND IDENTITY

A Refined Brand.

The Refresh · $3,950. A focused tune-up when the bones are good: typography, palette, and the visual details that date a brand.

The Brand Suite · $7,950. Identity rebuilt around your positioning: logo suite, palette, typography, and usage guidelines your whole team can follow.

The Brand House · $14,500. The full identity: strategy, voice, visual system, and collateral, built to carry a firm into its next tier.

Your brand should hold its own next to your portfolio. Whether you need a focused refinement of what you already have or a full identity built from the ground up, our branding services give design firms a visual identity that matches the quality of their work.

A refined brand is the foundation for everything else. If your website redesign is coming, your brand should lead the way.

create your brand

WEBSITE DESIGN

The Studio Edition.

$11,500. For established firms refining their presence. Your chosen design, and we rebuild it around your positioning: messaging and page copy, portfolio curation, launch, and the client documents that carry the brand through your process. Payment plans available.

Best when you want a proven design, rebuilt around your positioning. Semi-custom website, GTM Strategy, copy, and SEO included, 4 to 6 weeks.

Reserve your build here.

Your website is the most important sales asset in your business. Compare the three website collections in detail, or book a complimentary clarity call to scope a custom project.

PICK YOUR PALETTE

WEBSITE DESIGN

The Signature House.

From $18,000. Fully custom website, GTM strategy, scoped together after your audit. Financing available.

Best when you're entering a new tier and need it built from scratch. Fully custom designs are typically delivered in 8 to 12 weeks.

MORE INFORMATION

The Honest Math

The math, before the mood board.

Brand, website, and marketing that work together: what each path really costs, and how long it takes.

SET Collective strategy-first, niche-specific in home & commercial service industries Branding agency generalist, project-based In-house hire one salaried marketer Piecemeal freelancers, self-managed
Time to a live website Days for a template, 4 to 6 weeks semi-custom, 8 to 12 weeks fully custom 3 to 8 months 2 to 3 months to hire, then months to deliver 6 to 12 months
Vendors to manage One senior team One team You manage them, and the vendors they hire 4 to 6 separate
Home design specialty The only industry we serve: interior design, architecture, real estate Rare Unlikely Varies by vendor
Strategy, copy, identity, website Under one roof, strategy first Often add-ons Depends on one person's skills Sourced separately
Made to work together By design: one system, one voice Sometimes Sometimes Rarely
Know where you stand before you spend Free assessment, and a $750 audit credited toward your project1
Investment $1,799 to $18,000+ every price public $30,000 to $100,000+2 $83,000+ a year3 salary alone, before tools and vendors $15,000 to $60,000+ across vendors, plus your time

1 The $750 Blueprint Audit is credited in full toward any website or brand project within 90 days.

2 Branding projects reviewed on Clutch average $71,652, with most between $10,000 and $49,999; a custom website is typically scoped on top.

3 Average US marketing manager salary, $83,488 (ZipRecruiter, 2026).

Person holding a printed document titled 'set collective' at a white table in a professional setting, with another person seated nearby.

ABOUT THE COLLECTIVE

Senior Consulting Partners.

When you work with us, we live and breathe your firm. The strategist who heard it innovates your positioning for the real world. The brand designer who read it crafts your identity. The web designer who helped shape both builds your site. This conversation runs from the first call through launch with seasoned experts through every stage.

Strategy decides what your brand says. Your brand decides what your website shows. Most firms buy those three from three different vendors and spend a year refereeing. At SET, one small senior team holds the entire thread, in the right order, for a single industry. That's the reason to hand us all three: the thinking never gets lost in translation, because it never leaves the purview. Meet the team.

Frequently Asked Questions

  • Every SET website build includes a strategy kickoff, design, mobile optimization, foundational SEO (titles, metas, and image optimization), and launch support. From there, inclusions scale by tier: The Heritage ($1,799) is the template you launch yourself, The Studio Edition ($11,500) is a semi-custom build done with the team, and The Signature House (from $18,000) is fully custom. The comparison table above shows exactly what each tier includes, line by line. A full brand identity (logo suite and brand book) is its own engagement, The Brand Suite or The Brand House, scoped with the build when a firm is repositioning.

  • You can choose between Squarespace or Showit. Unsure? We'll recommend one in the audit based on how you work.

  • The Heritage launches as fast as you can set it up as it is D-I-Y. The Studio Edition (semi-custom) typically takes 4 to 6 weeks. The Signature House is scoped per project, usually 8 to 12 weeks. Fixed scopes keep timelines honest; open-ended redesigns are how projects drift to six months.

  • A semi-custom website design is a design build that starts from a proven structure instead of a blank page: your positioning, your copy, your imagery, and your brand applied to page architecture that already converts. You get most of the outcome of custom at a fraction of the timeline and price.

  • With us, $1,799 for a designer-grade template, $11,500 for a semi-custom build with copywriting included, and from $18,000 for a fully custom design and build. Prices are public on every product page, and the $750 Blueprint Audit is credited in full toward any build.

  • You want someone who understands how trust and presentation close deals in design—not just someone who sells posts or templates. A good partner helps you clarify your positioning and make your site, portfolio, and content work together.

  • Both, honestly; our templates run on each. Squarespace suits firms that want simple upkeep and built-in commerce; Showit suits firms that want total design control. We recommend one in your audit based on how your team actually works.

  • Not always. That's exactly what the audit answers before you commit.

  • Yes. Certain packages shown on our website split into scheduled payments. Any bespoke packages can also be split up.

  • Yes. Beyond the audit, we take on full marketing, SEO, and content strategy engagements that go deeper than the foundational strategy inside our builds. We scope them after your audit or assessment, so the recommendation fits your firm instead of a menu.

  • While we do not offer ongoing engagements on our website, past clients sometimes arrange bespoke ongoing support with us (AKA monthly retainers). If that's you, just ask.

YOUR WORK DESERVES A PRESENCE THAT KEEPS UP WITH IT

Discover How To Amplify Your Design Studio.

Take the free assessment
BOOK YOUR AUDIT