MARKETING & WEB DESIGN FOR INTERIOR DESIGNERS, ARCHITECTS + REAL ESTATE FIRMS

Home & design experts trust us to build a brand presence as beautiful as their work.

Interior of a modern living space with a beige color scheme, featuring a large vase with dried flowers, empty photo frames, a small round wooden side table, and a woven chair with a hat on it. There are wooden shelves with decorative items, and a window on the left side letting in natural light.

A DIGITAL MARKETING CONSULTANCY BACKED BY 30+ YEARS OF COLLECTIVE EXPERIENCE

SET Collective is the strategy-first brand, web, and marketing partner for the home design industry. We align how you're presented with the caliber of what you build, so the right clients recognize you at first look.

A beige upholstered armchair with a fluffy white pillow on the right armrest, a black smartphone resting on the seat cushion, and a beige curtain in the background.

WE SEE THIS CONSISTENT PATTERN

Referrals built your firm. But they will never grow it.

We did the research: 71% of architecture billings come from repeat clients. Nearly half of real estate revenue comes from referrals.

It works beautifully, right up until the market slows and the pipeline quietly thins. Or you get so wrapped up in one long project that you miss the chance to build a consistent, high-quality pipeline.

Meanwhile, the firms winning the next tier of work are the ones whose presence already looks like it belongs there. If your inquiries don't match the quality of your portfolio, that isn't a sales problem. It's an alignment problem, and it has a fix.

What We Offer

  • Minimalist interior decor with dried plant arrangement in a white vase, two tall candles in black candle holders, and decorative black rings on a wooden surface against a plain wall.

    Marketing Strategy

    We’ll build the brand positioning, content, SEO, and PR visibility strategy that brings the right people to your site consistently.

    We help you define your target audience, understand your positioning, and identify what it takes to grow. That means refining your ICP, sharpening how you appear, and building brilliant campaigns that align with your goals — not just what’s currently trending.

  • A modern living room with a black leather armchair, a beige marble side table, and a white lamp with a cylindrical base. Light streaming through white sheer curtains on the right.

    Brand & Web Design

    Brand design, and social media. We’’ll design your brand for you. Every piece is built to reflect your expertise and attract the right people.

    We’ll even restructure and redesign your site so it reflects your level, presents your work clearly, and supports decision-making.

    Explore brand creative design options or book a consultation.

  • A wooden cabinet with books and a white ceramic table lamp on top, against a wall with art pieces and a curtain on the right side.

    Fully Custom Options

    We recognize that not every business fits into one box. We set you up for success to fit your business model, size, and brand personality.

    From SEO strategy to PR and influencer collaborations, our strategists have 15+ years of experience to work with you and find the best path forward in marketing your business.

    The easiest way in? Talk to us on a 1-1 consultation or sign up for the Brand Marketing Blueprint.

OUR PROCESS

Assess. Align. Attract.

.01

Assess. Start for free with the 3-minute alignment assessment, or take a deeper look with the $750 Blueprint Audit. Either way, you'll know exactly where your brand, website, and marketing are out of step before you spend a dollar fixing it.

.02

Align. The process we’re built on: Strategy first, then the build. Refine your messaging, brand, and website so they present your work to the ideal customer in the right order, delivered by experts, each with at least a decade under her belt.

.03

Attract. Once you have the foundation in place, your marketing finally does the work. You gain the visibility that brings the right clients, not just more of them.

"Working with Stephanie [ of SET Collective] was transformative. She brought clarity to my strategy, elevated my aesthetic, and helped my following grow from a few hundred to over 1,100 within weeks. More than that, she’s a genuine collaborator — smart, supportive, and truly invested in your success."

— Lana Wear, HomeWear Designs

ABOUT THE COLLECTIVE

Senior Consulting Partners.

When you work with us, we live and breathe your firm. The strategist who heard it innovates your positioning for the real world. The brand designer who read it crafts your identity. The web designer who helped shape both builds your site. This conversation runs from the first call through launch with seasoned experts through every stage.

Strategy decides what your brand says. Your brand decides what your website shows. Most firms buy those three from three different vendors and spend a year refereeing. At SET, one small senior team holds the entire thread, in the right order, for a single industry. That's the reason to hand us all three: the thinking never gets lost in translation, because it never leaves the purview.

Now On Our Blog

YOUR WORK DESERVES A PRESENCE THAT KEEPS UP WITH IT

Discover How To Amplify Your Design Studio.